and now we have this:
It's pretty clear to me that SM doesn't know what to do with Shinee anymore. They obviously debut with the boys next door image. From what I could remember, it was the boys next door with a bit of sass kind of image. It kind of worked for a while, but then they got older and clearly was no longer comfortable with all the cutesy stuff. TBH, Key and Jonghyun don't even fit the BND image. I think Taemin, Onew and Minho can kind of pull it off, but Taemin so obviously dislike being young and cute. I don't know this whole image is just not working for them. And etude is just seems to have the whole cutesy vibe that they just don't do well with.
There music releases are becoming more sporadic. I don't keep up with their Jap stuff as much. From the songs I have heard, I do prefer them to the korean releases. I didn't really like Sherlock. It was a bit of a mess. They were really selling more of a concept than a song. I don't know, I just REALLY hope their next song will be better. THey're clearly losing their popularity in Korea, SM needs to step up their game man. And SJ are also losing steam with members going into military service. Exo clearly bombed by SM standards, I don't know why they debut with MAMA. Both their pre-debut songs were superior. GG is holding onto their popularity, but their new song was too much of a mess as well. F(x) is actually doing surprisingly well, if SM put more effort into them, they could do SO much better. But alas, they're putting all their money onto exo. CSJH is barely around anymore. MHJ and BoA are probably just living off their shares/royalties more than anything now.
BUt I guess they're still doing better than JYP. YG is the only one doing exceptionally well. SM really needs to look into their song choices!!! They clearly have potential to get good songs for their artists, but they keep coming out with weird shit. wth?